4 Packaging Trends for Businesses - Better Business Center - Tork

Product packaging has emerged as an essential way for businesses to attract customers and differentiate themselves among the competitive clutter.?

A recent study by MWV showed that 64 percent of consumers will sometimes buy a product off the shelf without prior knowledge ? an indication of how important first impressions are. Thus, businesses are putting more resources into packaging and hiring engineers to specialize in packaging elements such as displays, graphics and structure.?

Planning the packaging should begin when you plan the product. To do this, understanding key industry packaging trends will help you take full advantage of the opportunities available.?

Here are four packaging trends to help you plan your next product launch:?

1.?????? Packaging part of brand image. Businesses want to stay top-of-mind among consumers in order to distinguish themselves from competitors. Product packaging can help make that difference as a tangible method to showcase a brand right before consumers interact with the product. As a result, businesses should take the opportunity to leverage product packaging in order to boost brand recognition.

2.?????? Going green more important than ever. With 50 percent of American adults sustainability at least sometimes influences their choices when selecting products, a business, university or a restaurant to patronize, being environmentally and socially responsible has become a key factor in improving reputation. Green packaging is one way for businesses to illustrate their holistic approach.

3.?????? Less space, smaller packages. Convenience is key and having bulky packages can be frustrating for some customers ? whether they are being stored or transported. Businesses are searching for ways to reduce space waste and minimize the amount of materials used. According to a World Packaging Organisation report, the use of lighter corrugated containerboard has become a significant trend, particularly in developed countries.

4.?????? Use of automation to simplify processes. New technology has helped simplify the packaging process to the point where even mom and pop shops can join in on the fun. According to PMMI?s 2012 Shipments Study, shipments of U.S. packaging machinery grew 19 percent in 2011. Businesses are seeing the benefits to automation and are adapting to packaging machinery.

Source: http://betterbusiness.torkusa.com/4-packaging-trends-for-businesses/

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